Imaginary Branding Project, 2024.
In a sketchbok page I came up with “pasta people”, a series of drawings where
I assigned personalities and human bodies to each type of pasta.
I thought it could be fun to expand this idea into a brand identity.
Focusing on how the same playful elements can interact with real world elements.
I designed stickers, icons, business cards, packaging, window displays, social media posts,
and altered a typeface to suit the branding.
